Since the COVID-19 Pandemic shopping experiences were revolutionized. This has particularly altered traditional trends in the Fashion Industry. Fashion E-Commerce Trends in 2022 have evolved dramatically to serve the needs of consumers and the new generation of shoppers.
If Retailers wish to satisfy the ever-growing desire of buyers and dominate the widespread number of online apparel platforms, they should adopt strategies that are following these 14 Fashion E-commerce Trends in 2022 leading the industry.
There is no denying that the Pandemic has changed the dynamics of the world. More so in the sale of goods. Most brands have strengthened their online platform’s portrayal and operations. While conventional fashion stores which still did not have a website, migrated online.
According to the 2020 McKinsey report, e-commerce fashion sales rose from 16 to 29%. Meanwhile, according to Shopify, over 150 million apparel consumers made their first online transactions in the same year.
Thus, the new e-commerce fashion trends have led firms to rethink their sales strategies and techniques to accommodate tech-enthusiastic shoppers.
To comprehend the significance of the current 2022 Fashion Trends driving online retailers, apparel businesses must be aware of certain statistics.
- The e-commerce fashion market will be worth 872 billion Dollars by 2023.
- In 2022, 14% of online stores are selling apparel products. But by 2023 fashion online brands are to rise to 22%.
- 41% of shoppers prefer to make their fashion purchases online rather than in a conventional store.
- In the US 46% of fashion sales are online.
- The E-commerce revenue in 2022 has already been $205 billion an increase from 2021’s $180.5 billion and 2020s $145 billion.
Today, the value of the Fashion E-commerce industry market in the first half of 2022 has already been valued at $744.4 billion, and this figure is anticipated to exceed one trillion dollars by 2025.
If you intend to join the bandwagon of online fashion platforms, or desire to upgrade your platform, it is imperative that you do so promptly, as you have been long delayed.
Today consumer involvement is ever more important. With fewer clients making purchases physically in the store, a company’s ability to interact, immerse, and delight customers via digital channels are more crucial than ever.
We have developed a list of 14 Fashion E-Commerce Trends for 2022 that every apparel and clothing firm could use to maximize consumer engagement, conversion rates, and branding revenues.
1. High Traffic On Mobile Devices = Mobile-Friendly Websites
The average time spent on mobile devices has increased by 20% since 2020. The estimated sales from mobile devices should account for 50% of the current $744.4 billion market value this 2022 but it doesn’t.
Despite the rise in mobile buyers, many online shops still provide poor user experiences on their websites. More than half of buyers believe mobile devices make it harder to finalize a purchase. Meanwhile, almost a fifth (16%) say they are frustrated by the lack of information, technical features, and performance in mobile inaccessibility from certain websites.
Aside from the poor conversion rate on mobile devices, 50% of the website’s browsing traffic belongs to apparel shoppers using mobile devices. Consequently, to obtain a competitive edge and improve sales, a fashion brand should optimize its e-commerce website for mobile devices.
Using a mobile-friendly website, an e-commerce fashion firm may boost customer loyalty, conversion rates, and the shopping experience of its customers.
2. Value Inclusiveness and Diversity
Gone are the days when the fashion industry only catered to certain sizes, shapes, and even people. Inclusivity and Diversity of all people of different shapes and sizes are what the new generation of consumers is looking for in a fashion brand.
Long ago the fashion industry concluded to use the same price for clothes regardless of size. But usually finding sizes above X-Large is a headache for most users. While retailers revert from making any size larger than XL due to the higher cost of materials, additional labour for fitting, and patterns to produce bigger sizes. This price variance and size gap deter customers from buying from firms that don’t encourage diversity. This has cost companies money and potential clients.
Customers now not only want to buy from designers who share their ideals but also want the clothes to fit them well. According to studies:
- 70% of millennial customers will prefer businesses that exhibit inclusiveness and diversity in their promotions, offers, product variety, technological widgets on their websites, in-store practices, and online experiences.
- 57% of customers are more loyal to companies whose policies and practices aim to reduce social inequality.
Inclusive sizing means economically priced, culturally suitable, and accommodating of diverse body types and styles.
According to studies, new customers are more inclined to support inclusive and diverse companies. So, elevate the experiences of clients by reflecting disadvantaged, marginalized, and underrepresented individuals. Enhance customer engagement and connection and show customers that their values fit with the brand’s inclusiveness and diversity.
3. Marketing Inclusive and Diverse Fashion
Highlighting and normalizing certain indicators in your advertising themes is the biggest e-commerce fashion trend in 2022. Advertisements should include individuals of different colour, ethnicity, gender identity, age, religion, abilities, or sexual orientation.
It is vital for companies, brick-and-mortar conventional stores, and online platforms to provide sizing options for plus sizes, gender-neutral clothing, and culturally suitable fashion.
You should ensure that any features you add to the website cater to users of any age, race, sexual orientation, or physical ability. Some online retailers provide virtual try-on options; however, the available 3D avatars are limited in shape and size.
Make sure the try-on tools you use value diversity and inclusion by giving individual exclusive attention to each consumer. E-commerce fashion businesses should aim to be grounded in reality and offer more to their clientele.
4. Include Gender Neutral Fashion
Due to the widespread interest in Inclusive and Diverse Fashion that has emerged recently, gender-neutral clothing has surged in popularity.
The latest trend is clothing that can be worn by anybody, regardless of their gender. Lyst data shows that interest in “genderless” and “gender-neutral” clothing has risen by 52% in recent years.
Post-pandemic changes in the workplace, the way people conduct their lives, and the acceptance of the LGBTQ Community means that these figures are likely to rise.
More than half of millennials (56%) are already buying gender-neutral clothes. Sales of gender-neutral clothing, which includes loungewear, pyjamas, sportswear, swimwear, sweatpants, and hoodies, have increased by 433% since 2021.
5. Exclusive Customizations
According to data collected by Liveclicker, 90% of brands that utilize customizable fashion, report a return of $20 for every dollar spent.
Consumers adore influencing clothing designs, particularly since they can be the only owner of the design.
Consumers prefer customizable brands to feel more connected to the community and a part of something unique, while others do so to build personal and professional ties with the products they represent.
They are certain producers that represent who they are while delivering individuality and exclusive customizations to their clientele. Brands like; Dresshirt, Nike By You, and The Mighty Company have already employed this method to enhance conversion rates.
6. Quick Shopping Experiences With Virtual Assistance
Since the pandemic has expanded online shopping, people want speedier ways to make purchases. Virtual assistance is used by brands to enhance conversion rates while simplifying purchases. Brands engage customers through photos, descriptions, videos, live chats, virtual try-on rooms, e-mail marketing, and sizing and styling suggestions.
Younger customers want speedier and more comfortable buying techniques; thus, fashion e-commerce firms should adapt if they wish to profit.
Whether via virtual assistance, virtual changing rooms, AI, AR, VR, and 3D technologies, mobile-friendly websites, or user interface improvements to eliminate website delays, a brand should provide easier and quicker shopping experiences.
7. Importance of Customer Insights
Conventional brick-and-mortar fashion stores have always prioritized their customer’s satisfaction. However, e-commerce businesses weren’t as concerned because they could not associate a face with the shoppers.
Given the popularity of online shopping and the high conversion rates, we cannot disregard client perceptions. Therefore, brands and virtual assistance providers introduced a new function to their systems.
By collecting customer insights via AI, AR, VR, and 3D developments, an online fashion retailer can acquire precise knowledge of their consumer before a sale.
Even if a customer does not choose to leave a review or finalize a purchase, these innovative technologies, such as Robosize’s Virtual Fitting Rooms, can collect the users’ sizes, styles, and preferences.
In the past, e-commerce customer service may not have been trendy, but today, consumer insights for customer satisfaction are the most important trend to consider. Particularly, if you want to determine your client’s desire to improve your branding.
To ensure customer satisfaction, you must give immediate resolutions for consumer encounters with your customer service department.
In a normal clothing store, the consumer may always contact customer care. However, since e-commerce fashion businesses lack a physical presence, you as a brand could use chatbots to fill this void.
Through chatbots, your company can deliver customer interaction, exclusive support, simpler shopping experiences, faster transactions, and increased conversion rates as a result of fewer consumer inquiries and navigational challenges.
9. Sizing and Styling Recommendations
One of the biggest challenges for consumers who wish to shop online is the problem of finding the right size and style.
90% of women and 67% of men struggle in finding the right fit. Also, 70% of online fashion returns are due to improper sizing.
Meanwhile, incorrectly describing a garment’s style accounted for 8% of fashion returns. Customers purchased a garment online and returned it upon trying.
Moreover, most users don’t shop online because they can’t visualize the style. This indicates that size and style are the most significant factors preventing shoppers from completing online purchases.
Consequently, sizing and styling recommendation tools have become a trending necessity for e-commerce fashion retailers in 2022 who prioritize sustainable practices, the reduction of returns, the simplification of shopping experiences, and who seek diversity and inclusion.
Robosize has resolved this problem by introducing the only sizing and style recommendation tool that combines both functions simultaneously.
Robosize recognizes the diversity of figures, sizes, and forms. It enables the user to digitally determine their exact size and fit in a few simple steps while seeing the garment on their own body with cutting-edge AI and AR-based smart software.
10. AI, AR, and VR Solutions Or Virtual Fitting Rooms
By 2024, Statista predicts that the combined AR/VR market will be worth $296.9 billion. With the usage of AI (Artificial Intelligence), AR (Augmented Reality), VR (Virtual Reality), and 3-Dimensional software users have been treated to a novel and engaging shopping experience.
Recent developments in e-commerce have made it possible for customers to engage with a brand and its products in a tangible way even when they aren’t physically present.
Virtual try-on rooms are one of the most promising uses of this technology in the fashion industry. In the form of 3D renderings, human figurines dressed up, superimposed garment merges, or a combination of AR and 3D technology.
By 2025, the market for virtual fitting rooms is projected to grow to over $6.81 billion. Some companies indeed cater to fashion brands by providing cutting-edge technologies in AR, AI, VR, and 3D modelling formats.
Robosize has created a virtual fitting room service that combines these cutting-edge tools into a single application. Including size and style recommendations, virtual try-on, and other fashion-forward features.
Using this convenient software your fashion brand can raise the bar on customer satisfaction, enhance in-store navigation, and help customers overcome their hesitation to buy.
11. Sustainable and Ethical Practices
Sustainable practices, eco-friendly products, and environmentally friendly execution are no longer a novelty.
Findings from WWF research show that interest in eco-friendly products has increased dramatically over the past five years, with Google searches increasing by an astounding 71%.
By 2030, Gen-Z will constitute the largest consumer segment worldwide:
- 41% of this demographic don’t mind paying more for sustainable fashion.
- 58% of consumers believe that a brand’s vision, mission, value, and motto are important.
- 73% of consumers across all demographics would alter their purchasing habits to have a smaller environmental impact.
Already, popular clothing lines are cashing in on this trend by increasing their use of sustainable and eco-friendly materials. This is advantageous to both retailers and our global environment reflecting that high clothing and apparel returns have made the fashion industry the world’s second-largest polluter. This factor has cost fashion brands $550 billion annually.
Learning how to reduce returns in the fashion industry could reduce global pollution. Everyone must fight global warming and reduce pollution for future generations.
Fashion and apparel return rates may have dramatic, irreversible environmental effects, so retailers should consider reducing them through sustainable practices.
Eco-friendly practices that are currently trending among e-commerce fashion retailers include:
- Plant matter materials,
- Agricultural by-products,
- Clothing materials that use recycled plastics,
- Minimizing carbon footprints,
- Advancing Environmentally Responsible Production, and
- Designing based on seasonal fashions rather than every quarter.
Finally,Utilizing Sustainable technologies like; Virtual Fitting Rooms that promote sustainable practices.
Robosize’s software reduces size and style-related returns by helping customers make confident choices.
12. Social Shopping Facilities
Social shopping revenues are expected to hit $56 billion by 2023 and $600 billion by 2027.
TikTok, Instagram, Facebook, Snapchat, and more platforms across the internet are presenting shopping options. So consider having a forum on these social media channels, to represent your brand, interact with consumers, and facilitate trending social shopping.
13. Buy Now Pay Later Payment Options
People all over the world were impacted by the pandemic’s aftermath, both physically and monetarily.
Consider accepting Bitcoin, Ethereum, eChecks, PayPal, and other popular trending payment methods in your region, as well as “Buy Now Pay Later Options.”
14. Fun Experiences
In conclusion, the most vital aspect of Fashion E-Commerce Trends in 2022 is providing an engaging, innovative, and entertaining website that satisfies your browsing clientele and entices them to make a highly valued purchase with complete customer satisfaction.
Robosize can also guarantee this, as we value inclusive, sustainable, and fun user experiences for everyone. So, follow the above 2022 Fashion E-commerce Trends to optimize and build your online fashion platform on money-making solutions.