The Fashion e-commerce industry is booming this 2022. The rise in health circumstances, globalization, pollution, and the digital revolution have changed the dynamics of the fashion industry. The new dynamics of how consumers shop has shifted from conventional brick-and-mortar stores to online e-commerce stores.
This has forced e-commerce fashion brands to move towards evolving and optimizing their online platforms. Yet, they still lack the expected conversion rate to generate profitable sales revenue. This lack of online business performance is primarily attributable to consumers abandoning their shopping carts.
Henceforward to help e-commerce fashion brands with their conversion rates we have compiled “The 15 Ways to Prevent Cart Abandonment” solutions in a comprehensive article. So read on!
What is Cart Abandonment in The E-Commerce Fashion Industry?
To start, let’s establish what online shopping cart abandonment is. A shopping cart abandonment rate is the proportion of website visitors who place an item or items in their virtual shopping basket but do not complete their purchase.
Retailers are frustrated because buyers have shown interest in their products by adding them to a shopping cart but never finalize the purchase. Recent data suggest that 80.68% of online buyers who add merchandise to carts later leave the site without completing their purchases.
Latest E-Commerce Cart Abandonment Rates
On that note, with the high average of 80.68% of e-commerce fashion consumers abandoning their shopping carts you might be interested to know more detail rates including:
| In 2022 | |
| Retail | 75.6% |
| Fashion | 88.57% |
| Travel | 81.1% |
| Utilities | 80.4% |
| Average In E-Commerce Stores | 79.8% |
| In 2021 | |
| Retail | 73.86% |
| Fashion | 83.98% |
| Travel | 86.3% |
| Utilities | 76.85% |
| Average In E-Commerce Stores | 80.68% |
| In 2020 | |
| Retail | 77.01% |
| Fashion | 84.43% |
| Travel | 87.08% |
| Utilities | 75.80% |
| Average In E-Commerce Stores | 81.08% |
In 2022 the third-highest abandonment rate was for the fashion industry with 88.57%. Meanwhile, in 2021 and 2020 the fashion industry held the second-highest rate for shopping abandonments with lower figures compared to 2022.
The Staggering Online Shopping Cart Abandonment Rates
It is ever more important to find solutions to prevent cart abandonment for the upcoming year in 2023. Especially because the global value of abandoned e-commerce carts is a staggering $4.6 trillion.
This is while mobile users’ neglect rate is 85.65% which is increasingly high compared to shoppers making purchases on a desktop or a tablet. Most mobile users tend to analyze their purchases on their phones before finalizing the shopping process on a desktop. It is due to this high revenue loss of 4.6 trillion dollars that it’s detrimental to solving the cart abandonment problem.
The 15 Ways to Prevent Cart Abandonment Through 2023 E-Commerce Fashion Trends
In the following article on the 15 strategies for preventing cart abandonment, you’ll read the top trends that any apparel brand could follow in 2022 and 2023 to reduce and fully prevent e-commerce fashion brand cart neglect and abandoned checkout.
1. Mobile-Friendly E-Commerce Platform
Considering that 85.65% of cart-abandoning customers are on mobile devices, it’s crucial for your site to be mobile-friendly. Furthermore, another reason shoppers discard their selections 75% of the time is slow-loading websites.
Accordingly, optimize your user interface, widgets, tabs, and images to support mobile devices while also enhancing its loading capabilities for quick browsing capabilities.
2. Clarify Your Fashion Brand’s Vision, Mission, and Value
Consumers have become ever more environmentally conscious post-pandemic. Customers today pay attention to a brand’s vision, mission, and values when making a purchase. The brand’s strategy towards global circumstances, sustainable developments, health, and smart purchasing solutions is important to Gen-Z buyers.
So, make your Vision, Mission, and Values clear on your website. Moreover, clarify certain branding approaches that state your strategies.
The Branding Strategies to Implement and Clarify
Consequently, your e-commerce fashion firm needs to implement the following principles:
- Having a vision, mission, and value that values environmentally conscious practices could make you the prime choice among consumers.
- Eco-friendly Products
- Implementing Sustainable practices both in your conventional store and on your online platform.
- Utilizing sustainable technologies on your websites like virtual fitting rooms.
Finally Aiming for more than just profitable business performances. And instead, being globally conscious about the impacts of the fashion industry on the environment. Which could motivate consumers to finalize a purchase and not be put off by unethical practices.
3. Detailed Descriptions
Provide product details. Improve picture sharpness and add clothing materials and features. According to data on e-commerce fashion returns, 77% of shoppers regret their purchases after receiving them. 38% of buyers are unsure about what they will receive.
This demonstrates that customers have excessive expectations, or that the clothes were poorly described. An online fashion business should provide:
- A detailed description of a garment’s materials, quality, and precise sizing.
- Multiple photos from different orientations
- Quality videos and images
- Live content
One Solution Instead of a Few For Detailed Descriptions
As a fashion company aiming to increase conversion rates on your platform, the above is expensive. Robosize can replace several solutions innovatively.
A firm can add Robosize’s Style recommendation widget, to provide:
- The detailed view of the outfit’s quality and details.
- Precise fit on the clientele’s body through virtual try-on technology.
- Styling oneself through a virtual try-on would illustrate the garment in every orientation on the consumer’s own body.
- And real-time imagery of the garment superimposed on the clientele’s selfie.
Thus, making the Robosize’s Virtual Fitting Room one solution for multiple issues.
4. Sizing Recommendations
Uncertain sizes deter 70% of potential fashion shoppers. After choosing an article of clothing, they may scrutinize it severely before leaving it in the basket owing to size concerns. Providing size options can resolve abandoned cart rates and reduce returns. A clothes supplier may provide templates and dimensions.
Or a brand could make use of cutting-edge technology like Robosize, which can easily give comprehensive size suggestions for clients of any sizing, shape, or figure. The Robosize size suggestion does not need the user to convert their sizing. Instead, it is supplied via a few simple inquiries and automated AR and AI technologies. You could try it out yourself in the Demo.
5. Call-To-Action Tabs and Pop-Up Windows
Make it obvious what customers should do after adding merchandise to their orders. Make it apparent that they’ve successfully added the products to their order. Some websites may be overly vague but being explicit is always preferable.
Show the customer a validation that the items have been added and suggest future actions through clear tabs and pop-up windows. Allow customers to skip from continuing and conveniently be directed to the checkout.
Also, the shopping cart webpage could have an obvious call to action (CTA) statement in the form of two distinct links that lead to different checkout processes for customer satisfaction. 27% of customers neglect carts owing to complicated checkout procedures.
6. Shipping Prices and Multiple Delivery Options
Shipping prices and timelines affect customers’ buying choices. Hidden expenses cause 55% of shoppers to leave their carts. Many sites conceal shipping costs until the checkout page, increasing abandonment rates.
Some shoppers may add things to their carts to determine the final price or may have already planned to make a purchase before being put off by the shipping fees.
Options are crucial as well. Others put delivery speed and simplicity above pricing. Sites should provide a choice of shipping and delivery alternatives to attract more clients. Always disclose charges and extras upfront
7. Provide Account-Free Checkouts
Customers may be put off from purchasing if they are required to register and establish an account before proceeding to checkout. This additional step may discourage buyers from completing a transaction because they feel it’s too much trouble.
Unless necessary, it’s ideal to enable visitors to use guest checkouts and account-free shopping carts to check out without registering. Rather than restricting a customer’s ability to complete a transaction, encourage them to register an account by introducing attractive features.
8. Provide Constant Display of Shopping Cart Selections
Keep the Shopping Cart’s Contents Front and Center at the checkout, consumers often have questions about prices or whether they’ve selected the right size or item.
To ensure that customers’ orders are proper before they complete the checkout process, it is helpful to display a cart summary at various points. Consider listing the full selected merchandise and prices on the side of the page. Also, Display pictures as a visual aid for prompt recall towards finalizing purchases.
9. Simplify Checkout Forms
Customers who are ready to buy but are turned off by lengthy or cryptic checkout forms. They may be deterred from abandoning their carts. When it comes to making purchases, having simple straightforward forms will greatly ease consumer frustration.
To exemplify; the Nike checkout process is clearly displayed above the site and requires minimum scrolling on mobile. It is easy to finish, so consumers are less likely to give up on finalizing a purchase.
10. Customer Service Is Vital
Your e-commerce fashion store may not have physical patrons, but customer service is still vital. Not all online customers are tech-savvy.
The shoppers may require checkout assistance. Provide customer service support in “contact us” sections, or prominently placed links. Assignment of FAQ links, chatbots, and tool instructions are other viable options.
Clienteles may be helped through the checkout process and forms by brands anticipating any points of confusion and offering contextually appropriate explanations for them. Remember to have an interactive platform regardless of being online for maximum customer satisfaction and cart abandonment solution.
11. On-Site Conversion Messages
The conversion rate on your website will define the number of cart abandonments. Learning the conversion rate optimizations for your fashion e-commerce store platform is important.
One tactic for optimizing conversion rates and resolving cart abandonments is through on-site conversion prompts. Messages like:
- Don’t Miss Out!
- Are You Sure You Want to Lose This Great Deal?
- Last Day of Sales!
- 2 Left Buy Now!
Those messages could be prompts that hesitant customers would see if the website senses signs of departure and cart abandonment. Showing urgency, loss of discount, and limited supply could entice buyers to finalize their sale.
12. Cart Memory
In a busy global economy, many shoppers tend to look through your e-commerce fashion store, select items, and abandon their cart temporarily. Only to come back later for a final look before making a purchase.
Having a cart memory provides customer satisfaction, enhances conversion rate, and reduces permanent cart abandonment. Allow customers to save their:
- Purchases And Items Selected,
- Previous Purchases,
- Delivery Details,
- Personal Details,
- Favorites
- Liked Items,
- Previously Viewed Items,
- Wish Lists,
- Card Details,
- Searched merchandise
- The merchandise they might be interested in.
And any other details that could create a hassle-free shopping experience for your browsers that would convert a cart abandonment into a sale conversion.
13. Website Security
On that note website, security is paramount. E-commerce shoppers are more likely to abandon a cart if they feel the website lacks security, credibility, and legal legislation. Although the professionalism your website portrays does impact conversion rates.
It will not guarantee cart abandonment if consumers can not trust to enter their payment details. So, display security trust marks, legal brand name and registration, and branding certificates.
14. Multiple Payment Options
Having multiple payment options available can make or break a sale and allows stores to cater to a wider range of customer services.
While debit and credit cards are still widely used, other payment methods have gained popularity in recent years. There is a great deal of variation in the ways payments are made between markets.
Studies have shown that giving customers multiple payment options (credit card, PayPal, Google Checkout, Apple Pay, and so on), including buy now, pay later, and interest-free financing can help reduce cart abandonment and overcome customer objections.
Moreover, customers can skip entering their billing and shipping information and go straight to submitting their payment information when using certain payment methods. Which can significantly speed up the checkout process, enhance conversion rates, and solve the problem of cart abandonment.
15. Virtual Fitting Rooms
Lastly, one of the most reliable ways to reduce shopping cart abandonment, boost conversion rates, and increase e-commerce fashion revenue is by implementing trending strategies such as virtual fitting rooms.
- Eliminating lengthy shopping processes,
- Enticing customers with exciting and entertaining tactics when completing a purchase,
- Providing inclusive solutions for all consumers of different sizes, shapes, and figures,
- Promoting sustainable practices
- Creating fun shopping processes
This could all result in the elimination of shopping cart abandonment and the improvement of platform conversion rates.
Robosize’s Virtual fitting room, as the most recent cutting-edge software, would be an excellent long-term solution for reducing abandoned shopping carts. Using AI, AR, and 3D innovative technologies to reassure customers about their purchasing decisions helps retain customers on the platform and keep them interested in shopping further.
Customers shopping for apparel and accessories can now find the ideal size and style with just a few clicks, thanks to the size and style recommendation capabilities of virtual try-on rooms. With Robosize’s free trial and demo, you can determine if it is compatible with your platform and if it can be integrated into your workflow.
The 15 Ways to Prevent Cart Abandonment in 2023 [Problem Solved]
This article will present a list of the 15 most effective strategies for reducing the online shopping cart abandonment rate. With the rise of globalization and tech-savvy gen-z consumers, we believe that the ideal long-term solution would be innovative technologies such as Robosize’s Virtual Fitting Rooms to keep customers purchasing, but we have created a comprehensive list of 15 ways to prevent cart abandonment rates.
Although the provided online shopping cart abandonment solutions can solve your problems in 2022 and 2023, you can also use alternative cart abandonment solutions. You might employ email marketing, for instance, to get individuals to return to an abandoned shopping cart.
Nonetheless, we must emphasize regardless of which resolutions you utilize on your e-commerce fashion platform, certain processes are vital. The significance of consistent website management and Google Analytics for the online platform is paramount. You must be able to quickly adapt to the shifting preferences of the e-commerce fashion industry’s dynamics, customers’ shopping behaviours, and the industry’s trending solutions if you wish to achieve success. To ensure profits, conversion rates, and cart abandonment solutions, you must always remain current with this ever-changing industry.